The True Cost of the Delivery Apps

Enter your restaurant's numbers. See the three ways the marketplace costs you, and what direct ordering puts back in your pocket.

Your restaurant's numbers

Monthly sales through each marketplace (the food sales that run through each app. Leave a box at 0 if they do not use it.)

DoorDash

Uber Eats

Grubhub

Average order value (a typical delivery ticket)

Commission rate (all three run the same 15 to 30% bands. Pick their typical tier.)

15%Basic

25%Plus

30%Premier

Reorder drop caused by marking up your menu (DoorDash reports up to 78%. Start conservative.)

Using a 40% reorder drop

AI upsell lift on your own ordering channel (industry range is 5 to 15%. You cannot do this on DoorDash at all.)

Using an 8% lift on average order value

The three ways the marketplace costs you

1. Commission you payWhat the apps take off the top of every order, across all three combined.

$0 / month

$0 per year

2. Repeat orders you never get (estimated)The reorders you miss out on because the higher app price drives customers away instead of bringing them back.

$0 / month

$0 per year

3. Upsell revenue you never earn (estimated)The apps own their checkout screens. You cannot add smart upsells on any of them. On your own site and app, you can, on every order.

$0 / month

$0 per year

Total cost of selling through the appsCommission, plus the repeat business and upsell revenue you miss out on.

$0 / month

$0 per year

Every month on the apps, you lose three ways.

Why this happens, in DoorDash's own words: to cover the 15 to 30% commission, most restaurants raise their delivery menu prices. DoorDash's own data says that markup leads to up to 37% fewer sales and up to 78% lower reorder rates. So you pay the commission, and the price increase you need to afford it drives customers away instead of turning them into repeat business, which is where the real profit is.